Sunday, December 31, 2006
save your vinyl
http://laserturntable.com/
At $15k, it's not going to fly off the shelf. But as a novelty for audiophiles, could be cool.
Or just convert to mp3 with an Ion:
Review
Buy
Saturday, December 30, 2006
Steal My Idea
LA is a car town, for sure. Angelinos live in their cars. They customize them for comfort and style, since they probably spend as much time driving as they do sleeping. Traffic is as prolific as the entertainment biz. I just flew through LAX and the traffic isn't pretty. Parking tends to be a problem. It's one of the most screwed up airport. The idea of a U-shaped system works in theory but somehow failed for auto and passenger flow.
This idea is not going to solve many problems in traffic, I know, but it will generate funds to get the airport to solve some of their problems.
Valet parking at the terminal - Drive up to the front of the terminal, drop of your car, and go. The attendant will take care of your car and you'll get charged $25-50 per day. Much better than waiting for shuttles to take you to the airport. When you are late for a flight, sometimes you just want to ditch your car in the red zone and rush to screening with your pre-printed boarding pass. Roll this out first at brief flight airlines like Southwest. Or better yet, get a sponsor to offer this for a month or two.
If they can generate enough cash, maybe the airport could finally do underground parking and use the centerspace for centralized check-in.
Monday, December 25, 2006
Designer of the Month
http://www.frankhome.co.uk/
Sunday, December 24, 2006
Best of the Web - 2006
Wednesday, December 20, 2006
Castro's Fresh Rice
This is old news, but I've been obsessed with the Castro rice cooker for a month. Castro got a great deal on rice cookers from
Here's the NPR story, reported by Dan Grech for Marketplace on 12/1/06:
Fidel's energy obsession
SCOTT JAGOW: Tomorrow,
DAN GRECH: Jorge Piñón was watching Cuban TV earlier this year.
President Fidel Castro appeared on screen with a Chinese-made pressure cooker.
JORGE PIÑÓN: "And on national television, he was telling people how many cups of rice you had to put into how many cups of water and how you had to cook the rice so it won't be sticky, so it will be fluffy. It was extremely bizarre. Again I'm talking about a head of state telling us how to cook rice."
Piñón is a
PIÑÓN: "El Ano de la Revolución Energética. That means, The Year of the Energy Revolution."
Castro's on a kick to save energy.
Pressure cookers use less power than the stovetop, but the revolution doesn't stop there. Castro's importing energy-efficient fridges, TVs and air-conditioners from
Kirby Jones is president of the U.S.-Cuba Trade Association. He says this fits into a pattern.
KIRBY JONES: "He does get a bee in his bonnet. And he gets on certain kicks and he follows them personally and through his leadership the country follows suit."
In 1970, Castro mobilized the entire country to grow 10 million tons of sugar. He even took to the cane fields himself. That didn't work.
Then in 1982, a Cuban cow, La Ubre Blanca, produced 241 pounds of milk on a single day, a Guinness world record. But attempts to breed other supercows went sour.
Castro's latest kick is to solve
But Jorge Piñón says
PIÑÓN: "He has bought about $800 million worth, I repeat the number again, $800 million worth of small generators."
Piñon has a nickname for this do-it-yourself approach.
PIÑÓN: "The Home Depot strategy. And that is where he has bought thousands of small generators and distributed those generators across the country to bakeries, pharmacies, schools, hotels. So that in the event that the major power plants come down during the blackouts, all those businesses can function and turn on their generators."
While this band-aid approach draws ridicule, another front of Castro's energy revolution has the
Friday, November 17, 2006
Artist of the Month
http://www.samflores.com/
Pictures to be uploaded shortly.
Monday, November 13, 2006
election 2008
http://en.wikipedia.org/wiki/United_States_presidential_election
Here's the preliminary list ...
Democratic Party:
Barack Obama
Bill Richardson
Christopher Dodd
Evan Bayh
Hillary Rodham Clinton
Joe Biden
John Edwards
John Kerry
Mike Gravel
Tom Daschle
Tom Vilsack
Wesley Clark
Republican Party:
Bill Frist
Chuck Hagel
Duncan Hunter
George Allen
George Pataki
John H. Cox
John McCain
Michael Charles Smith
Mike Huckabee
Mitt Romney
Newt Gingrich
Rudy Giuliani
Sam Brownback
Tommy Thompson
Third Party:
Bob W. Hargis
Charles T. Maxham
Christine Smith
Daniel Imperato
David Koch / Ken Goldstein
Don Cordell
Doug Stanhope
Gene Amondson
George Phillies
James Gilchrist
Jon A Greenspon
Kat Swift
Lance Brown
Nan Garrett
Rebecca Rotzler
Rich Whitney
Steve Adams
Steve Kubby
I've been a fan of McCain vs Clinton for a while. There are a lot of assorted candidates on both sides which will be shaken out depending on Iraq and the economy. Gore doesn't seem up for loosing again, poor guy. Obama is just too staged for my book. From 2004 repeated, Clark has the best chance out of Edwards, Kerry, and Clark. Pataki versus Rudy, I mean come on that's like Bloomberg vs Rudy, the 9-11 icon in a heartbeat will carry home the votes. Biden and Newt and Daschel are a little too partisan. No one else really has game. But hell, that's what people thought of the democrats in '04 and that turned into odd little group-think primary. This time there are some real page-turners. (and it's interesting that wikipedia has democrats before republicans.)
Thursday, November 9, 2006
Wiki Spy
From my experience in marketing research, I know how intelligence constantly evolves, and it should be constantly updated by all stakeholders. Every year strategies were altered and the view of a target or supplier was modified slightly. Wikis make sense, both in government and private sectors. Imagine if investment bankers could contribute to an internal wiki on all clues and gut feelings they feel about a company, on all facts and signs they pick up on. Or overlapping sales reps update their data on prospects. Wiki is the way to go.
Monday, October 30, 2006
Fun with shredding
I posted this 2 years ago on another site and just dug it up for repost here. Simply amazing. I can watch this for hours on end.
http://www.ssiworld.com/watch/watch-en.htm
This will be the only item on my wedding registry.
Artist of the Month
My friend recently introduced me to this Canadian duo that sings songs in an old-time style, but with very naughty lyrics. Very creative and driven, this band has been slowly taking over NYC in October. They've been around for a little longer, getting their break on The L-Word.
This is their website, where they have 2 videos samples, a view into their most recent CD, and the opportunity to own their DVD.
http://www.wetspotsmusic.com/buystuff.html
Take a look though their past. Lead singer Cass King has been pervy her whole life:
http://www.cassking.com/bio_frameset.htm
I just wonder how they can follow up their Hello Kinky album. It is really so perfect in so many ways.
Friday, October 27, 2006
Lion mutilates 42 midgets
It’s a fun little story made by someone with too much free time on their hands.
http://www.fmft.net/archives/BBC_NEWS.htm
Tuesday, October 17, 2006
Watch Paris Slowly Relapse
---------------
France Braces for Violence in Paris Ghettos a Year After Riots
By Celestine Bohlen, Bloomberg, Oct 27, 2006
Epinay-sur-Seine, a suburb of Paris with immigrants from North and sub-Saharan Africa squeezed into high-rise buildings, is bracing for the worst.
A year ago, this town of 49,000 people remained unscathed when youths went on a rampage across France's suburban ghettos, leaving 10,000 burned-out cars and 160 million euros ($200 million) in damage. Then, on Oct. 13, between 30 and 50 Epinay teenagers lay in wait at night for a police car, which they pelted with some 300 stones carried to the scene in sports bags.
The premeditated targeting of the police shows a deepening divide in French suburbs. It also raises the specter of a repeat of last year's riots and violence. Six months before France's presidential elections, the debate is reopening on the nation's failure to integrate its growing immigrant population, and more particularly their French-born offspring.
``The riots last year were an illustration of a dramatic rupture between the young in the suburbs and the institutions of the authority of the French republic, and we have seen a radicalization on both sides,'' said Christophe Bertossi, a researcher at the Institute of International Affairs in Paris. ``It's a guerrilla war.''
The October 2005 riots, which began in the Paris suburb of Clichy-sous-Bois after two young boys fleeing a police check were accidentally electrocuted, spread to other parts of France and lasted about three weeks. The riots revealed tensions in districts marked by youth unemployment of more than 30 percent -- three times the national average of 9 percent.
Mistrusting the Police
They also showed mistrust of the police among suburban youth, which Manik, a 17-year-old high-school student in Epinay, says has gotten worse.
``They come looking for us, and we go looking for them,'' he said during a half-hour suburban train journey into Paris, warning that the violence is ``going to start again.''
It already may have. The Epinay incident, which put four men between the ages of 17 and 21 behind bars, was followed by other violent episodes. In the Paris suburb of Grigny, a bus and three cars were burned in reaction to a police check at a local tea- house. On Oct. 17, about 30 young people set fire to garbage cans and cars in La Source, in the city of Orleans, before stoning vehicles outside the local police station.
``Now there are rumors that are going in all directions,'' said Jean-Michel Genestier, an aide to Epinay's mayor, adding that police in sensitive areas have been asked by the Interior Ministry to keep a low profile. ``Any element could set things off,'' he said.
Police Report
The intensifying attacks were noted in a police report published in the French newspaper Le Figaro on Oct. 23.
``The danger now is of outbursts that are not spontaneous but structured, taking on one of the last institutional presences in some neighborhoods: the police,'' the report said. Ile-de- France, the region around Paris, is cited in the report as the most volatile.
The government of Prime Minister Dominique de Villepin has held several meetings of officials and community representatives from the suburbs, with another planned for Nov. 7.
In December, de Villepin said he would free 100 million euros for local agencies in the low-income suburbs. About 46,000 jobs were created for young people in these areas and a plan to cut discrimination with anonymous resumes is being studied.
Haunting a Nation
Last year's riots, which produced television images of hooded youths silhouetted against blazing cars, have haunted France. A TNS-Sofres poll shows that the number of people concerned about violence rose to 23 percent in October from 19 percent in September. The same poll shows 60 percent expect to see ``social conflicts'' in the next three to four months. The poll on Sept. 27-28 surveyed 1,000 people 18 years and older.
Segolene Royal, who leads the polls in the contest for the Socialist Party nomination for presidential elections, has proposed military-style ``boot camps'' for recidivist delinquents. Interior Minister Nicolas Sarkozy, who heads the ruling party and is its leading candidate in the race, has built a campaign on law-and-order themes.
``Those who ambush police or firemen must know that it's not acceptable,'' he said in a speech last week.
The anniversary of the riots coincides with the conclusion of Ramadan, the month-long Muslim fasting period, and French school vacations timed to the All Saints holiday.
``We are very worried,'' said Jean-Marc Bailleul, a national secretary of the National Union of Police Officers, which represents 56 percent of the nation's 13,500 officers. ``We didn't need the intelligence service to tell us there is reason to be worried about this anniversary.''
The police report said violence could start again in Clichy- sous-Bois. Unlike Epinay, Clichy has no rail links to Paris, no police station or movie theater and nearly half its population is under the age of 25. Back in Epinay, Manik said the police should back off from youth in these areas.
``I am searched all the time, my book bag is searched,'' he said. ``It is not working.''
To contact the reporter on this story: Celestine Bohlen in Paris at cbohlen1@bloomberg.net .
Weblink To Story
Tuesday, October 10, 2006
site for cancer research
This site is one of my favorites, not just for their pediatric oncology content but for people of all ages and for patients at all stages of their life. Incredible breadth and depth of information.
Also, in terms of website design and organizing data, these guys did a phenomenal job.
If you are in the market for med info, checkout www.pubmed.org and allow your inner geek to dig through medical journals.
Tuesday, October 3, 2006
audio in the bedroom, part 2
Musical condom hits the high notes
(ananova.com: 2 Oct 2006) A musical condom designed to play louder and faster as lovers reach a climax is to go on sale in
Grigoriy Chausovsky, from Zaporozhye, said his condoms came fitted with a special sensor that registers when the condom is put on.
It transmits a signal to a miniature speaker in the base of the condom which play a melody.
He told local media: "As the sex becomes more passionate, it registers the increased speed of the movements and plays the melody faster and louder."
Saturday, September 30, 2006
Renewable Energy - Using tidal shifts, like wind power
Images and full article available here:
Energy From the Restless Sea
NYTimes, HEATHER TIMMONS, Published: August 3, 2006
There is more riding the waves here than surfers, thanks to a growing number of scientists, engineers and investors.
A group of entrepreneurs is harnessing the perpetual motion of the ocean and turning it into a commodity in high demand: energy. Right now, machines of various shapes and sizes are being tested off shores from the North Sea to the Pacific — one may even be coming to the East River in New York State this fall — to see how they capture waves and tides and create marine energy.
The industry is still in its infancy, but it is gaining attention, much because of the persistence of marine energy inventors, like Dean R. Corren, who have doggedly lugged their wave and tidal prototypes around the world, even during the years when money and interest dried up. Mr. Corren, trim and cerebral, is a scientist who has long advocated green energy and pushed through numerous conservation measures when he was chairman of the public energy utility for the city of
Another believer in the technology is Max Carcas, head of business development for Ocean Power Delivery of Edinburgh. "In the long run, this could become one of the most competitive sources of energy," said Mr. Carcas.
His company manufactures the Pelamis, a snakelike wave energy machine the size of a passenger train, which generates energy by absorbing waves as they undulate on the ocean surface.
With high oil prices, dwindling fuel supplies and a growing pressure to reduce global warming, governments and utilities have high hopes for tidal energy. The challenge now is turning an accumulation of research into a viable commercial enterprise, which for many years has proved elusive.
No one contends that generating energy from the oceans is a preposterous idea. After all, the "fuel" is free and sustainable, and the process does not generate pollution or emissions.
Moreover, it is not just oceans that could be tapped; the regular flow of tides in bodies of water linked to oceans, like the
Ocean energy had a brief revival when oil prices rose in the 1970's, and prototypes were tested in Europe and
These days, wave power designs vary from machines that look like corks bobbing in the ocean to devices that resemble snakes pointing into waves. There are shoreline machines that cling, like limpets, to rocks.
Tidal power machines, in contrast, often come in the form of turbines, which look like underwater windmills, and generate energy by spinning as tides move in and out; some inventors also are testing concrete-and-steel machines that lie on the seabed and pipe pressurized water back to the shore.
Even big commercial power companies are joining the action. General Electric; Norsk Hydro, a Norwegian company; and the
"It is an untapped renewable energy source," said Mark Huang, senior vice president for technology finance in General Electric's media and communications business, which is financing marine projects. "There is no where to go but up," Mr. Huang said. He added that solar or wind energy should be viewed "as a case study" for the direction marine energy could take.
Right now, wave power generators are being tested near the shores of
A handful of commercial projects are also in the works, including the world's first "wave farm," as the fields of machines are known, being installed off the north coast of
One research center here in
If marine energy replaces the burning of some fossil fuels like coal, it can help reduce overall carbon dioxide emissions and possibly increase the diversity and security of energy supply, said John Spurgeon, a marine energy specialist in the British Department of Trade and Industry. Since 1999, the government has committed more than $47 million to research and development, $93 million to commercialize that research and additional money to bring the energy into the electrical grid, Mr. Spurgeon said.
No energy source is perfect, though, and marine energy developers are running into some hurdles. While such generators do not emit smoky pollutants or leave behind radioactive waste, the machines are not small or delicate, and can be an eyesore. To draw energy from the ocean, they often need to be rooted on sea floors relatively close to shore, or mounted on rocks on the shore — places that have not traditionally been used for energy generation.
And despite their green-friendly intentions, inventors are finding some of the stiffest resistance is coming from environmental groups.
Take the case of Verdant Power, Mr. Corren's company, which has been trying for years to erect a small field of tidal turbines in the East River — a project that may finally get started this fall. Mr. Corren, the company's technology director, first developed the turbines as part of a New York University project in the 1980's and planned to attach them to the
After the school pulled the plug on the project, the design team spent years trying to find a new home. One executive even brought a prototype to
Verdant embarked on a new
"We had eight fish biologists against it, and no one on the other side advocating for clean air" or other environmental issues, said Ronald F. Smith, the chief executive of Verdant Power. "You can see that the regulatory process is extremely biased towards doing nothing," Mr. Smith said, adding that regulators were worried about complaints that could arise from any new projects.
To get approval, the company is installing $1.5 million in underwater sonar to watch for fish around the turbines "24 hours a day, 7 days a week," and the data will be shown online, Mr. Smith said. Verdant Power executives warn against looking forward to a live "
Ultimately, Verdant estimates it can generate 10 megawatts of electricity from the East River's tidal flows — enough to power several thousand homes, though its test turbines will be used primarily to power a Gristedes grocery store on
To date, studies on the effect of wave and tide machines on marine life have been sporadic and sometimes bizarre. For example, in one British trial, frozen fish were shot like projectiles onto a piece of metal that was supposed to estimate the effects of the turning blades of marine turbines.
Proper testing will involve putting some of these devices where they are not wanted, a problem reminiscent of the wind industry's battle to construct new turbines. Some leading environmental advocates say that the issue is part of a larger wrenching change being thrust on the green movement.
"It's a major psychological and cultural challenge for the environmental and conservation movement," said Stephen Tindale, executive director of Greenpeace
But the potential of marine energy is too strong to ignore. For example, a recent report identified
The biggest hurdle is creating a landscape for development "where these technologies can thrive," he said, which includes a combination of government involvement, community support and of course the availability of financing.
"The situation is very similar to wind 15 years ago," said John W. Griffiths, a former British gas executive and founder of JWG Consulting, which advises on renewable energy projects. He added: "We think that this is an industry waiting to happen."
Friday, September 29, 2006
DDT re-approved for Africa as the lesser of two evils
Sneaky news article came out today ...
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WHO Backs DDT Use To Stop Malaria
by Marjorie Mazel Hecht, September 29, 2006 issue of Executive Intelligence Review
The World Health Organization's announcement Sept. 15 that it will back DDT spraying on the inside walls of houses to kill or repel malaria-carrying mosquitoes is very good news. The reversal of WHO's 30-year policy against DDT brings the hope that the relentless disease, which now kills one African child every 30 seconds, can be brought under control. Malaria sickens and debilitates 500 million people a year, killing about 1 million of them; the majority of the dead are women and children on the African continent.
Indoor residual spraying, or IRS, involves spraying minute amounts of insecticides on the inside walls and roof of houses once or twice a year. DDT is the most effective of the approved insecticides. It is also long-lasting (it can be sprayed just once a year) and relatively inexpensive (about $5 per average five-person household). It either kills mosquitoes resting on the walls, or repels them from the dwelling. The malaria-bearing mosquitoes bite mostly at night.
For many African countries now debating the use of DDT, the WHO decision will be a lifesaver. Just days after the WHO announcement,
Studies have shown that malaria incidence drops dramatically after an indoor spraying campaign.
WHO's Policy Turnabout
WHO appointed Dr. Arata Kochi as head of its Global Malaria Program in late 2005, with the task of assessing the WHO program and making proposals for its future work.
The new WHO malaria campaign has three aims: 1) prompt and effective treatment of the infected; 2) indoor residual spraying, with DDT as the most effective insecticide of those allowed; and 3) the use of bednets treated with a long-lasting insecticide.
Dr. Pierre Guillet, a medical entomologist who coordinates the WHO Vector Control and Prevention Team, acknowledged in an interview with this reporter Sept. 21, that DDT had been out of the picture for many years, under pressure from environmentalists, who wanted an end to all pesticides. But the alternative approaches—such as "case management," "integrated vector control," and more recently, insecticide-treated bednets—did not work to control the spread of malaria. Guillet has spent 17 years working on malaria control, 10 in Africa, and the past 7 years at WHO headquarters in
"The change that has been made by Dr. Kochi is to say that if we want to seriously talk about malaria control, we have to control transmission, and to do that we need high coverage. To reach high coverage, we have to use the interventions that we know are effective, which are IRS and long-lasting bednets. They are not exclusive ... it is the combination of the the two with the main objective to scale up rapidly coverage, in order to be effective in terms of transmission control."
Was the motivation for the ban on DDT at the WHO because of Malthusian views? Guillet said that he could not speak for the WHO as an institution. "For me, DDT is a non-issue. The issue is the intervention and the objective.... Today, we have to admit that DDT is the most effective and the cheapest insecticide. And when recognizing that, at a time when the genome of the parasite has been sequenced, and the genome of the major vector has been sequenced, still relying on a compound is more than 60 years old, and that has damaging effects when used indiscriminately, is a shame. And I see that, to a certain extent, as a failure of our international community to develop safe alternatives—not that DDT is not safe, but DDT is an emblematic product.... You cannot swim against the stream too long."
Guillet noted that the Stockholm Convention on pesticides had put DDT on the phase-out list, but with no time limit imposed. "Fine," he said, "but if we ban DDT right now, it will have more damaging effects on human health than using it...."
In response to my assertion that there had been no damage to human health from DDT, Guillet said that he wasn't a toxicologist, but he agreed that "There is no direct evidence of toxic effects of DDT on human health." If we haven't found any such evidence after 60 years, "It is bloody safe," he said. However, WHO will conduct studies on the effects of IRS on human health and will monitor potential side effects of DDT and other insecticides.
Guillet strongly recommended that an international partnership work on the development of new insecticides, and said that the Gates Foundation has begun to do this, to improve the formulation of current insecticides and their application in vector control.
A Deadly Ban
While the fine points of previous anti-malaria policies can be endlessly debated, the bottom line is that millions of people have died of malaria as a result of the ban on DDT, most of them in
DDT was banned in the
But two months later, without even reading the testimony or attending the hearings, EPA administrator William Ruckelshaus overruled the EPA hearing officer and banned DDT. He later admitted that he made the decision for "political" reasons.
Although other nations continued to DDT after 1972, the U.S. State Department mandated that no
DDT is not a panacea for malaria.
For background information on DDT, see Dr. J. Gordon Edwards, "The Ugly Truth about Rachel Carson," 21st Century Science & Technology, Summer 1992, and "Malaria: The Killer That Could Have Been Conquered," 21st Century Science & Technology, Summer 1993, available at 21stcenturysciencetech.com.
Tuesday, September 26, 2006
designer of the month
"Please God, save me from your followers." - Derek Hess
Tuesday, September 19, 2006
Why I Love NYC - Dog on Track
September 19, 2006,
Tales of the City: Dog on the Track
"This train is being delayed. There is a dog on the tracks."
That got the attention of the folks in the front car of the subway train. Cell phones popped open. Calls were made to work. Doubts were expressed as to whether this excuse would be accepted.
"There's a dog on the tracks."
"Hi, I'm at
"I don't know what kind of dog it is. But it's been running in front of the train, and it does not look tired."
It was nearly 8:30, the height of the morning commute, the train at a halt along the outdoor tracks in
But now the dog, and the train, had stopped — a standoff of understandable, shared confusion.
"Lord," said one passenger..
Track fires; sick passengers; terror scares. The routines of subway delays had conditioned the people in the front car to most anything. But this seemed different. Someone called 911 — which said call 311. Of course.
"Is a transit employee doing something," the 311 operator asked the caller.
It was hard to tell. But seconds later, a transit worker emerged from the motorman's cab. He smiled, but did not seem to have a plan.
"Is there anyone here who has a familiarity with dogs?" he asked.
The question provoked general astonishment. The man seemed to be asking if there was anyone willing to drop down onto the tracks and corral the dog.
"He could have rabies," said one passenger.
"Honk the horn," said another.
"Call the cops," said another.
"Yeah," offered a third, "they have a K9 unit."
People smiled. Sort of.
Chastened, the transit worker stepped out of the train's front, scooped up the dog without incident, and the Q train lurched back into action.
Someone had taken a picture with a cell phone. Good, it was agreed. Evidence. Otherwise, who would believe it.
Monday, September 18, 2006
Renegade Lunch Lady (From The New Yorker)
One woman making a difference in what kids eat at school. See below for the very long story
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The Lunchroom Rebellion
by Burkhard Bilger, The New Yorker, Sept 4, 2006
The lunch ladies of my elementary-school memories in
Cooper, who calls herself "the Renegade Lunch Lady," was hired last fall to revamp the city's dismal school-lunch program. She is small and tightly wound, with shoulders bunched from lifting weights. She has bright, defiant eyes, unruly brown hair, and a raspy alto that tends to break when she gets excited. In the kitchen, she moves with quick, stiff-legged strides, nipping at heels, barking out instructions, and sending her large, slow-moving colleagues into bewildered stampedes. She is, in short, a typical chef, landed in a world where real cooking is almost unknown.
Cooper is quick to admit that she's making the worst food of her life. In her twenties, she attended the Culinary Institute of America and cooked on cruise ships. In her thirties, she owned her own restaurant, in Telluride, and was named an "up-and-coming chef" by Gourmet. In her forties, she transformed the Putney Inn, in
Cooper's first experience with cafeteria cooking was of a more utopian sort. In 1999, her work at the Putney Inn caught the attention of Courtney Sale Ross, the wealthy widow of a former chairman of Time Warner. Ross had founded a school for fifth to twelfth graders in
People used to joke that the
Still, expelling junk food won't do much to improve school cafeterias. In East Hampton, Cooper had twenty-seven employees for five hundred diners; in
The Central Kitchen of the
On a Tuesday morning in May, the menu called for meat loaf—four thousand servings of it, with mashed potatoes and oven-roasted squash. In the kitchen's walk-in refrigerator, thirty cylinders of government-supplied ground beef, each two feet long, five inches in diameter, and ten pounds in weight, awaited Cooper's attention. She heaved two of them onto her shoulders and dropped them on a butcher-block counter. "Now you can see why I lift weights," she said, then took a swig from a protein shake. She'd had braces put on her teeth in January to fend off gum disease, and this was the only breakfast that wouldn't stick to them. "It's a chef's worst nightmare," she said.
Cooper had been up since three-thirty, and cooking since five. She lives alone in a rented house in
To make the meat loaf, Cooper dumped the tubes of beef into the
She looked around for Adams, who was shuttling a row of take-out trays through a shrink-wrapping machine. "Cecelia! Get me one of those things you used to serve!"
When Cooper took charge of the Central Kitchen last fall, she began by banning heat-and-serve dishes. She then made a list of undesirable ingredients—transfats, preservatives, and foods with too much salt, refined flour, sugar, or high-fructose corn syrup—and began looking for substitutes. White bread gave way to whole wheat, canned fruits and vegetables to fresh, and generic hot dogs and hamburgers to ones made from grass-fed beef. "Those changes anyone can do," she said. "I banned chocolate milk. Easy. I only accepted hormone-free milk. I banned vending machines. I banned fried foods. That is not brain surgery. The hard part is to get back to scratch cooking, and getting around the commodity program."
Every year, the federal government buys nearly a billion dollars' worth of raw and processed foods and sends them to schools for free. Many schools then have some of the food sent to plants to be turned into ready-made dishes. The commodity program provides about twenty per cent of the food in cafeterias. Last year, schools got about seven hundred million dollars' worth of meat and dairy products, and less than two hundred and fifty million dollars' worth of vegetables. Cooper blames this imbalance on the Department of Agriculture, which uses the program to buy up farm surpluses and stabilize prices. "The U.S.D.A. is the marketing arm for agribusiness," she said. "It's responsible for the national organic standards, and it's responsible for school lunch. How many ways can you say conflict of interest?" Yet schools are free to choose their own commodities, and they can fill their quota with vegetables and other nutritious staples. The real problem for Cooper was that the items must be ordered months in advance, so she was still using food chosen by her predecessor, now the food-service director for a prison system.
"Look at this printout!" Cooper said, flourishing a long list of processed cheese, canned fruits, and condiments, laden with sugar and salt. Cooper couldn't afford to throw out those items, so she tried to incorporate them into more nutritious dishes: "beef crumbles" went into spaghetti sauce, croutons into turkey stuffing, canned peas into split-pea soup, and canned apricots into a barbecue sauce. Just that week, she'd received twenty-six cases of cranberry sauce and eighteen cases of lo mein noodles. "Oh, what are we going to do with it?" she said. "I don't want to use any more shitty food."
The answer was coleslaw. When Lyman had filled a five-gallon tub with shredded cabbage and carrots, raisins, salt, and apple-cider vinegar, Cooper came over with a can of the cranberries. "It'll be like a sweet vinaigrette," she said, without much conviction. She measured out a pound of the sauce on a scale, dumped it into the tub, then slipped on a pair of rubber gloves and mixed it with her hands. When she was finished, the coleslaw looked as if someone had bled into it. "Ah, that's lovely," Lyman said after he'd tasted it. "But I do think it needs a little more salt."
Feeding four thousand on a public-school budget is at best a loaves-and-fishes affair, and at worst the equivalent of a bad casserole—full of dubious proteins cleverly disguised. The federal government subsidizes meals according to a sliding scale: schools get two dollars and forty cents per lunch served to the poorest students, and as little as twenty-three cents for more affluent students. In
In 1946, when the National School Lunch Program was first proposed to Congress, the country still had fresh memories of the Depression, when children sometimes fainted from hunger in class. Yet plenty of politicians were leery of paying for their food with federal dollars. "It was a highly improbable program," Janet Poppendieck, sociologist at
During the next thirty years, the program went from subsidizing seven million meals a day to twenty-seven million, and its annual budget grew to more than three billion dollars. Then, in 1981, Ronald Reagan appointed David Stockman as his budget director. Stockman had a simple plan for cutting subsidies: he redefined "lunch." A nutritious meal would now have to provide only an ounce and a half of protein instead of two, six ounces of milk instead of eight, and half a cup of vegetables instead of three-quarters—a quarter cup of which could be a condiment. To show how this would look on a plate, Patrick Leahy served his colleagues in the Senate a mock school lunch. It consisted of a silver-dollar-size burger on half a bun, a box of milk, a squirt of ketchup, and six grapes.
The Reagan Administration withdrew the new guidelines after thousands of letters of protest were sent to the Department of Agriculture. But funding for child nutrition still fell by nearly a billion and a half dollars. (The Carter Administration had previously cut it by four hundred million.) Grants for kitchen equipment were eliminated, forcing districts like
In the late nineteen-eighties, when my former high school started offering Coca-Cola and Mazzio's pizza alongside regular lunches, I was more jealous than appalled. Fast food had yet to be demonized, fat kids were still just fat—not the tragic victims of an obesity epidemic—and name-brand pizza sounded a lot better than the cartilaginous stews we'd been served. Even in pure business terms, though, the new foods were often a failure. The more snacks and sodas students bought from vending machines or fast-food lines, the less they spent on regular lunches. Two years ago, when Texas banished junk food from its elementary schools and tightened nutrition requirements for all grades, cafeteria sales increased so much that the state received an extra fifty million dollars in federal subsidies—more than compensating for the loss in vending-machine revenue.
When Cooper was hired, last fall, after working with the cafeterias for a year as a consultant, her plan was to rebuild the system from the inside out. She wanted not only to improve the food but also to create a step-by-step manual for lunchroom reform nationwide—complete with recipes, menu cycles, and staffing and ordering guides. But she answers to three masters in
Tuesday is pizza day at the Malcolm X elementary school. When the second graders arrive for lunch, they bounce up and down and do little dances in line, chanting, "Oh, pizza! Oh, pizza! Oh, pizza! Oh, pizza!" The school has four hundred students, from kindergarten through the fifth grade. About a fourth of the students are white, a fourth are Asian and Hispanic, and close to half are black, and for many lunch is the best meal of the day.
Cooper doesn't have a problem with pizza. When it's made right, it contains vegetables, protein, fibre, and calcium—a full meal. "A slice of pizza isn't bad for you," she says. "A diet of pizza is bad for you." When she first arrived, the cafeteria's pizza came in bags, like its burritos. The Central Kitchen had neither the staff nor the equipment to make it, so Cooper hied Karen Trilevsky, an old friend who owns FullBloom Baking Company, in nearby
The kids couldn't stand it. The toppings were weird, they said, the crust too bready, the cheese too brown and not cheesy enough. At Malcolm X and the other ten elementary schools, the trash cans overflowed with rejected slices. "It was across the board," Cooper says. The cooks at FullBloom tried chopping the vegetables into tiny pieces; the complaints continued. They tried hiding the vegetables beneath the cheese; the children rooted them out. Finally, in January, the cafeteria manager from Malcolm X came to Cooper's office with a tersely worded petition ("We do not like the veggie pizzas, nor do we like the pork roast with applesauce. . . .") and a large sheet of butcher paper signed by more than two hundred students. Cooper hung it beside her desk, beneath a line of Tibetan prayer flags. In the bottom left corner, a girl named Shalika had drawn a frowny face. Next to that, her classmate Tajahniqua had written, "Veteteriyin pizza. I hate that food."
Two weeks later, Cooper put on her chef's whites and went to face her critics. They marched into the Malcolm X auditorium in three shifts, during recess, and listened politely to her explanations. Then they raised their hands and began the inquisition. "What happened to the double hamburgers?" 'Why haven't we had orange chicken lately?" "Where are our nachos?" Cooper told them that there was hardly any chicken in the orange chicken and no real cheese in the nacho sauce, but they didn't care. "They were really pissed off," she says. "I took away all the crap they liked."
Children can learn to eat almost anything, given time. In
The best way to broaden a child's palate is to start early. When mothers eat garlic or carrots while pregnant, recent studies have shown, their newborns have a taste for those flavors as well, and breast-fed babies tend to be less picky about solid food than bottle-fed babies. By the age of four or five, almost all children become "neophobic": they develop an aversion to new foods, and to vegetables in particular—an ancestral memory, perhaps, of too many poisonous plants eaten by children in the past. To overcome this instinct, preschools in
At the
The second graders at Malcolm X had made their peace with it. Across town, though, the fourth graders at John Muir were unconvinced. Not having had a meeting with Cooper, they blamed the food on their new principal, Mr. John, whom they suspected of being a vegetarian. "It's all vegetable," a small, apple-cheeked girl named Melika told me. She hunched her shoulders and shook her ropy braids: "Ooooooooo! That principal get on my nerves!" Her tall, skinny friend Naeemah was of two minds. The food was better for you, she said, now that it wasn't extruded by "this big machine thing" anymore. But the pizza was still overcooked, and she missed all the meat from last year. She picked at her pink coleslaw. "I'm moving to
The low point of Cooper's lunchroom crusade came in February. She had always known that her food costs would go up, but she had hoped that her revenues would rise as well. Fewer than half of the district's ten thousand students ate school lunches: most of the high-schoolers went off campus, to places like Top Dog and Extreme Pizza, and many of the middle-and grade-schoolers brought their lunch. If Cooper could lure a few hundred of them back to the cafeteria, she would be able to pay for a lot of organic vegetables. By late winter, however, she was tens of thousands of dollars over budget, and cafeteria attendance had yet to go up. Then came the inspectors.
The Department of Agriculture has devised a welter of well-meaning regulations over the years to insure that schools serve healthful lunches. Its original scheme, which is still used by most schools, is known as "food-based menu planning." It requires that elementary-school lunches contain at least six hundred and sixty-four calories and portions of meat, grains, milk, and fruit or vegetables. Less than thirty per cent of the calories can come from fat, but carbohydrates are unrestricted. This has led to some predictable perversities. Corn and French fries are by far the most popular vegetables in schools, followed by other potato dishes. To keep fat down, schools often ban whole milk and deep-fried foods, only to find that they're not serving enough calories. "It's really an
In the mid-nineties, the U.S.D.A., led by a former health activist named Ellen Haas, introduced a more flexible alternative called "nutrient-based menu planning." Cafeterias could make almost anything they liked, as long as a week's worth of meals contained all the necessary nutrients. If Monday's lunch was heavy on beef, Tuesday's could be a stir-fry. The only drawback was that every recipe had to be entered into a database so that its ingredients could be broken down into vitamins, minerals, protein, and so on. The most common ingredients and processed foods were preloaded in the software, but Cooper was cooking from scratch and reworking recipes continually. She didn't have time to analyze her dishes before serving them. So she didn't bother. She hired a consultant to enter the recipes as she perfected them, but otherwise kept cooking. "I never met a rule I didn't want to break," she says. "Especially stupid rules."
The three inspectors who came to Cooper's office in February weren't pleased with this attitude. They asked to see her recipes and her analyses. She did not have them. They asked how she knew that the children were getting enough calories. She said, "Have you looked at the obesity rate?" They told her that she was not in compliance and was in danger of losing her federal subsidies. "I felt like a comet slamming into the side of a mountain," she told me.
Cooper's friend Kate Adamick, a corporate lawyer turned cafeteria consultant, sat in on one of the meetings. "I listened for a while, as they told Ann that she was doing everything wrong, that they were going to have to shut her down, and they hadn't even tasted the food," Adamick told me. "So I stepped in and said, 'Would you rather Ann had spent a year getting the paperwork in place and then improved the food?' And they said, 'Yes.' I said, 'But the food they were serving was terrible!' And one of the women said, 'That is not true. They were using commodity foods.'"
As it happened, Adamick had recently attended a trade show in
As usual, Cooper's cooking proved to be her most convincing defense. When the inspectors returned in March to examine the cafeterias, their attitude softened noticeably. Their report cited dozens of administrative and food-service infractions—"[the children] received 1/2 kiwi instead of the specified '1 each' "—but noted that the food was "very high quality and was visually pleasing as well as tasty." Cooper was given until November to fix the problems. "They could haw made my life miserable," she told me. "They could have given me forty-five days to come into one-hundred-per-cent compliance, and in the end they didn't." She grinned. ''I'm proud to say we coöpted the U.S.D.A."
By this spring, Cooper's outlook had improved markedly. Her staff was getting used to cooking fresh food again, the consultant was filling the database with recipes, and, in March, cafeteria attendance had finally begun to climb. At this pace, Cooper's losses would level off at around seventy thousand dollars—an acceptable amount, given all that she'd accomplished. And yet when she picked me up for dinner one evening in her Toyota Prius she looked haggard. She'd been to see her orthodontist for another radical tightening session, she told me. "It hurt so much I wanted to throw up." But her uneasiness had more to do with meat loaf.
Earlier that day, Cooper had gone to see Alice Waters, the chef and owner of Chez Panisse, whose foundation paid her salary. Waters was no fan of meat loaf. "I was really excited," Cooper said. "I told her that we were going to serve it with fresh vegetables and mashed potatoes. And she looked at me and said, 'Meat loaf! The kids can't possibly like meat loaf!'" Cooper took a long sip from her protein shake. "I almost got into it with her," she said. "I mean, what is a French country pâte? It's basically meat loaf, only it's steamed, right? But we can't possibly eat meat loaf."
Cooper and Waters had seemed like a perfect match. They met in the mid-nineties, when Cooper was writing an oral history of female chefs and Waters was breaking ground for the Edible Schoolyard—a vegetable garden on the site of an asphalt playground in Berkeley. Waters's vision, which has given rise to school gardens across the country, was that students would spend an hour or two working the soil every week, then cook and eat what they grew—learning history, ecology, and healthful eating in the process. Cooper's cooking was supposed to be an extension of this philosophy. 'The whole experience of lunch needs to be completely transformed," Waters told me. "It needs to be a place where you can experience the ritual of the table, a way to teach kids about stewardship of the land, about nourishing yourself and communicating with people, about this rich subject of ecogastronomy."
A year later, here they were, serving meat loaf. Cooper had been as idealistic as Waters once, but the longer she struggled to feed the masses the more she appreciated mass production: centralized kitchens, mainstream recipes, economies of scale. FullBloom, for example, had grown from a small bakery in the back of an espresso shop in San Francisco—the kind of soulful local enterprise that Waters adored—into a factory that made two hundred thousand pastries a day. That size allowed the bakery to spend months formulating pizzas for Cooper, knowing that they might recoup the investment later by baking for other local schools. "
Waters admitted that Cooper had made great progress—"We're not sort of in the nacho place anymore"—but she felt that they still had a long way to go. Why couldn't they serve vegetable curry, she wondered, or sauté dishes to order? Cooper, meanwhile, had decades-old refrigerated trucks that kept breaking down. Her produce sometimes looked as if it came from a compost heap. Her labor costs were fifty-seven per cent of her budget (in most restaurants, it's less than forty), yet she couldn't cut union wages. "
When I was in the seventh grade, my father took a two-year sabbatical in southern
For Cooper, too, the French system seemed an ideal model, if only she could afford it. A month before my visit, she had toured some cafeterias in the town of
I asked Cooper, one morning, as we were driving to the Central Kitchen, how long it would take American schools to switch to the French or Italian system, if they had the money. "Two years," she said. "There are three big issues: investing in kitchens, food procurement, and staff training. But I've made all these changes in six months without any money. You can't tell me it's going to take anyone else more than two years." This sounded optimistic at best. The school-lunch program won't be reauthorized until 2009, and it already costs the country seven billion dollars a year. To double the subsidies "would take a profile in courage," one anti-hunger lobbyist to me. Then again, the program has always been a creature of implausible politics. "Come on!" Cooper said. "The war costs more than a billion dollars a week! Why don't we say we'll double what we spend on school lunch? Where are our priorities? Maybe I was high the day they explained that in school."
It was well before dawn, and Cooper had to focus on the long, looping coastal road from
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Reposted from Chef Ann's Blog, originally published in the Sept 4, 2006, The New Yorker: http://www.chefann.com/blog/?p=397