Steal My Idea

Exclusive ads on TV to increase effectiveness.

NPR doesn't really advertise. They take in sponsors and spit out their message in a typical NPR tone. The print world has made a fortune off of magazine-specific advertising, most notably GQ's advetorials and The Fader's CPG ads. And even Wal-Mart and Target ask for customized POS. Why hasn't TV done the same?

What if NBC asked Audi to come up with an ad, but that ad could not be on any other channel? The incremental ad production may be cheap while media will be the same price.

I suspect viewership may boom on a network offering unique ad content. The ads will be paid attention to in a more active way by some viewers. The consumers won't feel as bombarded with crap they've seen before. Agencies and production companies will have more business.
And the network will begin to create more of a brand in all 24 hours.

Now I know it is not possible to mandate for all advertisers, and local affiliates and political ads will present some challenges. But if you received a discount for following the network's culture, that may incentivize enough. Who knows; maybe you can even get the network to produce network-specific ads for you.

PBS' Advertising Special

The Persuaders, aired in 2004 on Frontline

steal my idea

Someone steal my idea. Please.

The Beer Book

Hopefully a high end or low brow brewer will pick up on this. Create a beer book of people and their favorite drink. May or may not be alcoholic, but just portraits and how it colors the individual.