Steal My Idea

So Chrysler is going down in smokes. Big automaker can't seem to sell enough cars to keep doors open. Daimler's unhappy. What's a girl to do?

Saving Chrysler by bringing back the ornate brand:

Sure efficiency is a nice thing, fuel consumption and aerodynamics are the talk of the town. But Chrysler can't compete anymore with the big fish at the big fish games.

It should sell the plants it has in prime real estate to boost cash flow, put that cash into existing plant renovations and R&D, and come out with 50 unique products in small batch runs available for a limited time (maybe reissued after 4 years when significant improvements have been made).

In the US, brands like Maserrati, Lotus, Maybach, Bentley, and Ferrari are thriving, and the Fords and Caddys and Dodges of this world are making imitations for affordable options that are inconsistent with their brands. Caddy these days is more of an upscale GM than it's own brand.

Chrysler is in the right spot to design American Luxury Cars. Make cars that stand out and hold up but you have to act fast to get one. It can dominate with cars like the Prowler and PT Cruiser. The US auto market is craving a modern-day collectible car. An American car that harks back to the 50s when portholes and fins were all the rage.

Steal My Idea

Fueling stations have pretty much been focused on price and branding. It's a commodity. Service is actually scorned upon, as evidenced by the decline of full-service stations. As gas prices go up, gas stations really need to differentiate themselves. And I'm not talking about adding techron to their fuel, but that's a start.

Super-Premium Gas Stations

- One aisle for "on-the-go," where you fill up your mid-grade gas and pay with credit card while filling.
- One aisle for shoppers, where you stop and can either go into the store or order via kiosk if you don't want to get out of the car.
- One aisle for full service which does oil change and car wash within 10 minutes.
- Special fuels: European Sports Car , Drifter, Stop & Go Commuter, Hydrogen, Ethanol, CNG, ...