Alternative Uses in Design and Reality

Jane Fulton Suri of IDEO and Richard Wentworth have eyes for catching interesting uses of the world around us. Just take a look at their pictures and feel inspired to notice the many "band aid" solutions that can be applied in our lives. Jane also has a book coming out on the subject, and her website and Flickr site are becoming a forums for these band aids.

Patagonia founder Yvon Chouinard would ask: how can we take one tool and put it to many uses? Though there will always be a limited-use luxury market, it's is increasingly important for the masses to design for multiple purposes.