Progressive designed their whole advertising campaign off of comparison shopping, but I used them and felt a little overwhelmed with the plan features and a little skeptical of the prices they compared with. It turns out I was better off going to someone else.
Travel aggregators and shopping aggregators were some of the first online players to get comparison shopping right.
Survey Monkey is doing comparison shopping in a more honest way. They recognize that their savvy consumer is going to want to look around and they are making life easier by giving them links to other sites. They are also giving a pitch on why you should choose them even if they are not the lowest. Smart marketing.
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Monday, April 23, 2007
Wednesday, February 7, 2007
ATHF
I love the Aqua Teen Hunger Force guys. They can totally crack me up. They are gaining in popularity. And they even got featured on one of the best hip hop albums of 2005.
But the folks at Turner have mixed feelings following someone's misinterpretation of advertising for acts of terror. Bedlam in Boston. Come on, do you have to be that dumb to think that this is a threat?
An okay kind of idea, nothing great or groundbreaking, but it really backfired for Cartoon Network's future advertising tactics. Interference should have told the city first, they should have gotten the permits for sure before mounting little devices to the sides of buildings. With a little bit of advanced notice, the campaign could have run a lot smoother, or been vetoed. $2 million in fines is not a pretty picture and may be hard to justify in ROI. Peter Berdovsky and Sean Stevens were 2 kids who probably stumbled on a craigslist ad about a job of hanging light boxes on the side of a building and thought they'd make a few extra bucks. Now they have lawyers fees and 10 seconds of fame. What a destructive campaign ...
The only way I can spin this around is if we lobby cities to be more forgiving about advertising messages so that people don't have to plot out guerrilla campaigns with so much secrecy.
But the folks at Turner have mixed feelings following someone's misinterpretation of advertising for acts of terror. Bedlam in Boston. Come on, do you have to be that dumb to think that this is a threat?
An okay kind of idea, nothing great or groundbreaking, but it really backfired for Cartoon Network's future advertising tactics. Interference should have told the city first, they should have gotten the permits for sure before mounting little devices to the sides of buildings. With a little bit of advanced notice, the campaign could have run a lot smoother, or been vetoed. $2 million in fines is not a pretty picture and may be hard to justify in ROI. Peter Berdovsky and Sean Stevens were 2 kids who probably stumbled on a craigslist ad about a job of hanging light boxes on the side of a building and thought they'd make a few extra bucks. Now they have lawyers fees and 10 seconds of fame. What a destructive campaign ...
The only way I can spin this around is if we lobby cities to be more forgiving about advertising messages so that people don't have to plot out guerrilla campaigns with so much secrecy.
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