Saturday, December 30, 2006

Steal My Idea

LA is a car town, for sure. Angelinos live in their cars. They customize them for comfort and style, since they probably spend as much time driving as they do sleeping. Traffic is as prolific as the entertainment biz. I just flew through LAX and the traffic isn't pretty. Parking tends to be a problem. It's one of the most screwed up airport. The idea of a U-shaped system works in theory but somehow failed for auto and passenger flow.

This idea is not going to solve many problems in traffic, I know, but it will generate funds to get the airport to solve some of their problems.

Valet parking at the terminal - Drive up to the front of the terminal, drop of your car, and go. The attendant will take care of your car and you'll get charged $25-50 per day. Much better than waiting for shuttles to take you to the airport. When you are late for a flight, sometimes you just want to ditch your car in the red zone and rush to screening with your pre-printed boarding pass. Roll this out first at brief flight airlines like Southwest. Or better yet, get a sponsor to offer this for a month or two.

If they can generate enough cash, maybe the airport could finally do underground parking and use the centerspace for centralized check-in.

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