I love the Aqua Teen Hunger Force guys. They can totally crack me up. They are gaining in popularity. And they even got featured on one of the best hip hop albums of 2005.
But the folks at Turner have mixed feelings following someone's misinterpretation of advertising for acts of terror. Bedlam in Boston. Come on, do you have to be that dumb to think that this is a threat?
An okay kind of idea, nothing great or groundbreaking, but it really backfired for Cartoon Network's future advertising tactics. Interference should have told the city first, they should have gotten the permits for sure before mounting little devices to the sides of buildings. With a little bit of advanced notice, the campaign could have run a lot smoother, or been vetoed. $2 million in fines is not a pretty picture and may be hard to justify in ROI. Peter Berdovsky and Sean Stevens were 2 kids who probably stumbled on a craigslist ad about a job of hanging light boxes on the side of a building and thought they'd make a few extra bucks. Now they have lawyers fees and 10 seconds of fame. What a destructive campaign ...
The only way I can spin this around is if we lobby cities to be more forgiving about advertising messages so that people don't have to plot out guerrilla campaigns with so much secrecy.
About Me
- Shauner
- Shaun spent 4 years in advertising and sales promotions, employed as a strategic planner and cultural anthropologist for clients such as Coors Brewing, Quiznos Subs, Miller Brewing, Bacardi-Martini, Motorola, and many more. In 2005, he left advertising to join the family business - a mid-sized microelectronics manufacturing firm. He is also active in several non-profits serving at-risk inner-city youth. When not at work, Shaun reminisces fondly about his 6 years of international DJ experience, 3 years of international surfing instructor experience, 4 years as an account planner, and his 120+ job interviews in the advertising industry. He has been recognized as a valuable change-agent and a rebellious advertising professional. He works well on new business strategy teams and intimate brainstorms. He has made as many friends as enemies due to his tendency towards deconstruction and creativity. He’s been sighted pushing boundaries that most people don’t think need to be pushed.
2 comments:
Sam Ewen speaks:
http://www.brandweek.com/bw/news/spotlight/article_display.jsp?vnu_content_id=1003547034
btw, Circle One Marketing executed the Cadbury Promo that got Dr. Pepper drinkers knocking on a Boston graveyard gate trying to dig up coins. No fines have been demanded, yet.
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