So Chrysler is going down in smokes. Big automaker can't seem to sell enough cars to keep doors open. Daimler's unhappy. What's a girl to do?
Saving Chrysler by bringing back the ornate brand:
Sure efficiency is a nice thing, fuel consumption and aerodynamics are the talk of the town. But Chrysler can't compete anymore with the big fish at the big fish games.
It should sell the plants it has in prime real estate to boost cash flow, put that cash into existing plant renovations and R&D, and come out with 50 unique products in small batch runs available for a limited time (maybe reissued after 4 years when significant improvements have been made).
In the US, brands like Maserrati, Lotus, Maybach, Bentley, and Ferrari are thriving, and the Fords and Caddys and Dodges of this world are making imitations for affordable options that are inconsistent with their brands. Caddy these days is more of an upscale GM than it's own brand.
Chrysler is in the right spot to design American Luxury Cars. Make cars that stand out and hold up but you have to act fast to get one. It can dominate with cars like the Prowler and PT Cruiser. The US auto market is craving a modern-day collectible car. An American car that harks back to the 50s when portholes and fins were all the rage.
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1 comment:
This concept ties nicely into the macrotrend of "affordable luxury." Target is the best example of the trend, and I can see automakers walking into those shoes.
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