Steal My Idea

Fueling stations have pretty much been focused on price and branding. It's a commodity. Service is actually scorned upon, as evidenced by the decline of full-service stations. As gas prices go up, gas stations really need to differentiate themselves. And I'm not talking about adding techron to their fuel, but that's a start.

Super-Premium Gas Stations

- One aisle for "on-the-go," where you fill up your mid-grade gas and pay with credit card while filling.
- One aisle for shoppers, where you stop and can either go into the store or order via kiosk if you don't want to get out of the car.
- One aisle for full service which does oil change and car wash within 10 minutes.
- Special fuels: European Sports Car , Drifter, Stop & Go Commuter, Hydrogen, Ethanol, CNG, ...